This study aims to show that the approaches to culture and cultural differences usually referred to in IB courses at RBS are misleading in many ways. It aims at animating managers, teachers, and students of international business to develop an understanding of a different ‘culture’ that surpasses a superficial …

In this study we explore the potential benefits of a design thinking approach for improving the health of the music industry. We discuss the usefulness of the lab method in facilitating collaborations between education, research, and the professional field. This study highlights the importance of innovation …

How to market your product or service in the 21st century? When you know how to apply the basics of marketing with the online possibilities and trends you’re ahead of the game and your competition. Learn all about it in this inspiring webinar.

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world …

Although much research has been done into the importance of IT Capabilities (ITC), Digital Leadership (DL) and Digital Transformation (DT) with regard to organizations’ firm performance and ability to thrive in the current digital market, there is little research on qualifying which specific ITC and …

While many researchers have investigated soft skills for different roles related to business, engineering, healthcare and others, the soft skills needed by the chief information security officer (CISO) in a leadership position are not studied in-depth. This paper describes a first study aimed at filling …

EIA on-line event

In the digital age, entrepreneurship is now more in demand than ever before. However, digital entrepreneurship is not limited to holding online meetings, paperless office or communication on social media. Rather, it must be seen as a holistic approach to thinking that encompasses all processes of an …