This paper presents the results of an exercise to assess the effects of metaphors on knowledge management. Knowledge is an abstract phenomenon with no direct referent in the real world. To think and talk about knowledge we use conceptual metaphors. The exercise shows that these metaphors greatly influence …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …

On the basis of an empirical analysis of the recent emergence, spread and transformation of No Holds Barred fighting contests, it is argued that Norbert Elias's model of sportization provides a fruitful but insufficiently differentiated framework for understanding the development of sports and sport-like …