This paper will describe the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. A survey research method of study was conducted using a questionnaire developed in three languages and was presented …

By using Google Cardboard we have developed world’s first virtual tour on your smartphone of a fashion retail space: the byAMFI Statement Store, located in the city centre of Amsterdam. byAMFI is the Statement Store of the Amsterdam Fashion Institute that is a part of the Amsterdam University of Applied …

Brandweerlieden worden aan grote hitte blootgesteld. In dit onderzoek is nagegaan of 2 koelsystemen onder het brandweerpak de warmtebelasting verminderden. Het ene systeem bestond uit absorptiemateriaal met water dat er uit verdampt en het andere is een hesje waardoor ijswater liep. Het laatste systeem …

Purpose: To explore the recent emergence of “authenticity” in fashion in terms of its linkingvalue in the context of tribal brand cultures in conjunction with value co-creation processes inmediated environments. Methodology: This study adopts a qualitative approach in the form of a case study of a youngNew …

An overview of innovations in a particular area, for example retail developments in the fashion sector (Van Vliet, 2014), and a subsequent discussion about the probability as to whether these innovations will realise a ‘breakthrough’, has to be supplemented with the question of what the added value is …

An interactive full-length mirror that allows you to browse through an endless collection ofclothing and see immediately whether something fits you, including when you turn around, and which also allows you to send a picture quickly to your family and friends to hear what they think. This mirror is a …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

The history has shown that the economy has impeccable impact on the fashion industry and despite it is not visible to everyone, the current impact of the recession on the fashion industry is clearly present. Clothes with disposable prices are loosing their appeal with uncertain incomes. The consumer …

Om goed in te spelen op complexe ontwikkelingen in onze snel veranderende samenleving, hebben organisaties hulp en handvatten nodig. In dit artikel wordt daartoe een driestapsaanpak beschreven voor het inzetten van toekomstscenario’s bij strategievorming: identificeren van drivers for change; toekomstscenario’s …