Branding in China – an institutional and consumer perspective
Bakker, Diederich (International Business)
A marketing plan for Panera Bread to succeed in the Netherlands
Marlou van Paridon (Begeleider); Fleur Krimpenfort (Student)
How can stakeholder theory help improve the social performance of companies in the supply chain?
Sharron Haasnoot (Student); E.J. van Weperen
Business Class Ondernemen
Loef, Jeroen
NVM cafe debat Makelen en taxeren
Veuger, Jan
Online Marketing vs Prevalent Marketing Methods
Jeffrey Meesterman (Student)
SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
Consumer loyalty program implementation for a startup
Taisiq Marchena (Student)