Design and research are two fields of knowledge that each has its traditions, methods, standards and practices. These two worlds appear to be quite separate, with researchers investigating what exists, and designers visualising what could be. This book builds a bridge between both worlds by showing how …

Design and research are two fields of knowledge that each has its traditions, methods, standards and practices. These two worlds appear to be quite separate, with researchers investigating what exists, and designers visualising what could be. This book builds a bridge between both worlds by showing how …

The aim of this QSR 2022 on tourism is to make an attempt to assess available information about the tourism industry from three countries and various sources and present it in a comprehensive manner. We, thereby, describe common features of regional tourism structures, as well as differences, and we …

The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand …

This thesis was written for the company Van Spronsen & Partners (VSP), a hospitality consultancy company based in Leiden. VSP is a hospitality consultancy agency which specialises in the hospitality and leisure industry with over 35 years of experience. The company is receiving an increase of requests …

This research is based on a study regarding why hospitality school graduates leave the industry after a few years. Purposeful hospitality was the focus of attention, and it investigated what it requires to attract and retain talent in the industry. The basis for this exploratory research stemmed from …

The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

How the customer experience in luxury retail is changing and what the future of it looks like based on customers needs and wants.

The idea of the research was to discover the market potential and demand for ESG consultancy in the hospitality industry in The Netherlands. The need for ESG is coming from the newly adopted by the EU Regulations, which aim to ensure sustainable development and social responsibility. After conducting …

Research the viability of successfully starting a training company to improve service within restaurants, by analyzing the stakeholders and trends in the hospitality and training industry. Furthermore, research the attractiveness of the market by determining the future interest of restaurateurs in training …