Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

This magazine presents the highlights of the applied research project “Inclusive and climate-smart business models in Ethiopian and Kenyan dairy valuechains (CSDEK)”. The CSDEK applied research project was conducted in six case study areas, three in Ethiopia and three in Kenya. At the time of publishing …

The authors present a general argument for the political representation of non-humans that sits under the broad umbrella of ecocentrism but that does not rely on one specific non-anthropocentric ethical theory. As such, they hope to help move the debate towards a consensus on the need for such political …

In September 2017, the Lectorates LEAN & Worldclass Performance and Automotive Research of the HAN University of Applied Science, together with a consortium of (SME) industry partners, started the research project ‘Workshop on the Move’. The project is the search for the answer to the question as to …

This report presents research on success factors of learning communities with a case study of the Innovation Lab Hanze International Business Office (further – Innovation Lab HIBO) at Hanze University of Applied Sciences Groningen, the Netherlands. The research project is a part of the broader research …

On April 30, 2019, the European Directive (2019/633) on unfair trading practices in business-to-business relationships in the agricultural and food supply chain entered into force. The directive was the result of debates on a fairer supply chain that could be traced back for at least a decade. The main …

This article presents and discusses student assignments reflecting on the documentary film If a Tree Falls, written as part of the Business Ethics and Sustainability course at The Hague University of Applied Sciences. This article follows two lines of inquiry. First, it challenges mainstream environmental …

The Dutch conservation area Oostvaardersplassen was initiated as a rewilding project within the Netherlands’ protected area network. It came under the spotlight when management strategies and practices were criticized by scientists, conservation practitioners, and the public, from a number of perspectives …

In large organizations, innovation activities often take place in separate departments, centers, or studios. These departments aim to produce prototypes of solutions to the problems of operational business owners. However, too often these concepts remain in the prototype stage: they are never implemented …