How can the stewards of our planet be rewarded and become an existential part of a brand-experience? Is our “Consumer mindset” actually able to always take our planet Earth’s viability in consideration while we’re consuming or buying products? Erwin van Woudenberg is a professor at HAS University of …

Objective: Rheumatoid arthritis (RA) is one of the most prevalent autoimmune diseases worldwide. Dietary interventions can be of great value in treatment of RA, since current drug therapies cause many side-effects and work insufficiently in a substantial number of patients. Therefore we aimed to assess …

Which elements in hospitality products, services and concepts will influence customers sensitivity and are triggering for creating DELIGHT & WOW? Is there more than ‘service, location, cleanliness, rooms/design and sleep quality? Will these value drivers change in the future (or perhaps they have already …

My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

In this paper, we explore the role of entrepreneurs in stimulating the transition towards a new system in which marine plastic pollution is mitigated. To reduce plastic pollution of waterways and oceans, all types of system actors are needed. Producers need to increase recycled content, governments need …

Industrial design practice has broadened from designing (mass-)products towards more open, complex, dynamic, and networked design. Organizations are increasingly hire design professionals and turn their attention towards design as an important capability that can help them generate innovation and improve …

IL22 is an important cytokine involved in the intestinal defense mechanisms against microbiome. By using ileum-derived organoids, we show that the expression of anti-microbial peptides (AMPs) and anti-viral peptides (AVPs) can be induced by IL22. In addition, we identified a bacterial and a viral route, …

A topic of great social relevance in the current century is implementing innovative sustainable production processes. Globally waste management is one of the biggest sustainability challenges. With urbanization and a growing global population, the use of various products and discarding their waste has …

De toenemende bacterieresistentie tegen antibiotica bij de mens èn in de aquacultuur vraagt om alternatieven. Op de HAS Hogeschool is, in samenwerking met de Wageningen Universiteit en NGN Products, via in vitro studies getest of essentiële oliën een remmend effect hebben op de groei van twee veelvoorkomende …

The transition towards sustainable, healthy diets in Europe is necessary to make Europe the first climate-neutral continent by 2050 and achieving the United Nations Sustainable Development Goals. It is well established that meat production and consumption are unsustainable from environmental and health …