The increase in population, high standards of living and rapid urbanization has led to an increasing demand for food across the globe. The global trade has made it possible to meet this demand by enabling transport of different food products from one part of the world to another. In this trade, refrigerated …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Een reis door het oriëntatie- en aankoopproces van zakelijke evenementen in opdracht van Fitland XL Helmond

Het thesisproject tracht een bijdrage te leveren aan het vergroten van de sociale impact van het evenement CSI Twente. Door een evenementenbeleidsplan te schrijven waarin regionale samenwerkingen de rode draad vormen wordt getracht dit doel te bereiken. Er is onderzocht op welke wijze regionale samenwerkingsverbanden …