The purpose of this final paper was to create a communication strategy for the target group of biologists and toxicologists for a crowd source project of Enviu. Enviu is an organization that launches sustainable businesses in order to tackle a social or economic issue that exists in the Netherlands or …

Poster: offer a train the trainer program for Social Media Trainers in Local & Regional governments and businesses

Een van de workpackages waarin de Hanzehogeschool heel nadrukkelijk een rol heeft, is Research en Training. In de Summer Academy worden docenten opgeleid om hun kennis weer door te vertalen in de eigen school. De Summer Academy is gegeven van 27-30 mei 2013, in het kader van "Opening Up". Dit project …

One of the work packages which Hanzehogeschool emphatically has a role, is Research and Training. In the Summer Academy teachers are trained by translating their knowledge back to their own schools. The Summer Academy is given on 27-30 May 2013, as part of "Opening Up". This project aims to find better …

This study proposes a systematic value chain approach to helping businesses identify and eliminate inefficiencies. The authors have developed a robust framework, which food-sector entrepreneurs can use to increase profitability of an existing business or to create new profitable opportunities. The value …

In small businesses with no employees, learning environments have a low learning readiness. Consequently, learners need to rely on their own agency to shape their learning experiences. Results from a study of agricultural entrepreneurs indicated that the components of motivation and self-regulated learning …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

The invention of the internet has created enormous opportunities for businesses: the ease of distributing information via the internet eventually led to online trade, a concept which is now known as Electronic Commerce. Whilst Electronic-, or E-Commerce has made it easier for companies to make their …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …