This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

The implementation of innovative sustainability technologies often requires far reaching changes of the macro environment in which the innovating firms operate. Strategic management literature describes that firms who want to commercialize an innovative technology can collaborate in networks or industry …

Just as any other organisation, HelloFresh Nederland is being challenged by a fast changing society and its ever-changing wants and needs. The company aims to satisfy each customer in each aspect of the provided service. It is commonly held that communication has a positive contribution to the overall …

In the Dutch armed forces clothing sizes are determined using 3D body scans. To evaluate if the predicted size based on the scan analysis matches the best fit, 35 male soldiers fitted a combat jacket and combat pants. It was shown that the predicted jacket size was slightly too large. Therefore, an adjustment …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

In order to better understand the precursors of bridge employment, this study aimed to investigate whether individual action strategies in terms of selection, optimization, and compensation (SOC; Baltes & Baltes, 1990) are able to buffer the well-known negative impact of poor health on the intention …

Het aantal unieke bezoekers op de website van profITbox is tijdens dit afstudeerproject verdrievoudigd. In totaal werd de website maar liefst vijf keer zo vaak bezocht. In dit rapport wordt beschreven hoe dit afstudeerproject is verlopen en welke stappen zijn genomen om tot dit resultaat te komen. ProfITbox …

Theoretisch onderzoek naar social media optimization en de manier waarop Webber Interactief social optimization als dienst in de markt kan plaatsen. Naast het onderzoek is een online optimalisatieplan mee opgesteld. Dit plan is daarna uitgevoerd voor een klant van Webber Interactief. De resultaten van …