Background. Online consultation is increasingly offered by parenting practitioners, but it is not clear if it is feasible to provide empowerment oriented support in single session email consultation. Method. Based on empowerment theory we developed the Guiding the Empowerment Process model (GEP model) …

The online media did change many markets over the past decade, including the horse trading market. New online offers did appear also in the equestrian world. Those websites offered online advertisement space for horses. The market Ehorses performed well in the past but wanted to expand from its costumers …

Online consultation is increasingly offered by parenting practitioners, but it is not clear if it is feasible to provide empowerment-oriented support in a single session email consultation. Based on the empowerment theory, we developed the Guiding the Empowerment Process model (GEP model) to evaluate …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Gender representation in video games is a current and sensitive topic in entertainment media. Gender studies in video games look at the difference between the portrayal of female and male characters and how these representations affect the target audience. Most video games tend to over-represent stereotypes …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

One of the claims the OER movement makes is that availability of (open) digital learning materials improves the quality of education. The promise is the ability to offer educational programs that take into account specific demands of the learner. The question is how to reach a situation where a customized …

Objective guidelines recommend that external cephalic version (ECV) should be offered to all women with a fetus in breech presentation at term. However, only 50–60% of the women receive an ECV attempt. We explored the determinants (barriers and facilitators) affecting the uptake of the guidelines among …

This chapter proposes an integrated perspective on institutional work as ingenious actions of entrepreneurs for the purpose of opportunity development. Ingenuity refers to actions undertaken by entrepreneurs who work within ‘the institutional setting and uses this embeddedness by co-opting, coordinating, …