An analysis on the marketing communication of the Dutch Ministry of Defence to attract high-educated women to work as an officer
Marije van Wetten (Student); Nicolien A. Ariëns
Implementation of social media in business strategies in the retail sector in The Netherlands
Neal Voorsluijs (Student); Dan Diodjescu
The playful scientist
Schouten, Ben; van der Spek, Erik; Harmsen, Daniël; Bartholomeus, Ellis; Glas, René; Lammes, Sybille; de Lange, Michiel; Raessens, Joost; de Vries, Imar
The social media life of climate change
Pearce, Warren; Niederer, Sabine (Lectoraat Visual Methodologies); Özkula, Suay Melisa; Sánchez Querubín, Natalia
Disrupt by the rules. Interview with Florian Cramer
F. Cramer; Filippo Lorenzin
Conceptualising influencer marketing
Bakker, Diederich (International Business)
You; the observer, partaker or victim. Delineating three perspectives to empathic engagement in persuasive games using immersive technologies
Kors, Martijn JL; van der Spek, Erik D.; Ferri, Gabriele; Schouten, Ben AM; Mueller, Florian; Johnson, Daniel; Schouten, Ben; Toups, Zachary; Wyeth, Peta
The role of social media in collective processes of place making: A study of two neighborhood blogs in Amsterdam
Pieter Breek (Onderzoeker); Joke Hermes (Lector); Jasper Eshuis (Onderzoeker)