The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

This report gives the answer to the question: “In what way can Riverdale motivate shop owners to participate in the omnichannel strategy?” It is important to know what drives the shop owners and what will persuade them to be willing to be a part of this change. The implementation of an omnichannel strategy …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Will the Automotive era come to an end in the 21th century? Looking at today’s environmental and economic challenges of the use of last century technology cars and listening to some trend watchers one could think so. Cars can be regarded, as an old school status product indeed, for which there is no …

In cognitive science, creative ideas are defined as original and feasible solutions in response to problems. A common proposal is that creative ideas are generated across dedicated cognitive pathways. Only after creative ideas have emerged, they can be enacted to solve the problem. We present an alternative …

Dry eye disease (DED), and especially work-related dry eye, has an increasing incidence, and is expected to become a significant public health problem, with the increasing age until retirement, and the effect of the modern, digital, working environment causing higher visual demands. The indoor environment …

NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

‘Staying Alive’ is the title of an exhibition and of the 7th book in the Ebifananyi series and two exhibitions. One of the exhibitions took place at Afriart Gallery, the other one on the balcony of the new six story inpatient building of the Uganda Cancer Institute. Books and exhibitions present photographic …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …