This research is conducted for the Food and Agriculture Research and Advisory department at Rabobank North and is designated for internal use only. The research is constructed from desk research and field research by means of interview responses from participants active in various parts of the California …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

Nowadays many schools are innovating and often do so by purchasing new electronic school boards. My training school did this as well. They bought several ActivBoards to modernize the school and its way of teaching. The only problem was that many teachers did not know how to use it and the school was …

Being a successful company, especially one small in size, is no longer all about having the best product. Twenty-first century business is more about marketing and communication than it has ever been. The internet has revolutionized the way we think, do business and live. No wonder most companies who …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Mensen met persoonlijkheidsproblematiek ondervinden vaak moeite in het aangaan en onderhouden van relaties. Veel behandelingen sluiten hierbij aan door groepsbehandeling aan te bieden. De sociale relaties binnen deze groepen vormen de mogelijkheid tot het vinden van herkenning, het geven en ontvangen …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

It is often said that European companies must stop trying to compete on price and concentrate more on developing products and services that offer customers and users a high level of added value. Design is an indispensable tool for such development and innovation, and this is why the findings of this …

Motivation - The use of a Home Care Robot combined with a sensor network could possibly improve or replace current home Tele-healthcare systems that monitor elderly people or other people with health problems. Using robot for this is a new and we want to find out what the advantages or disadvantages …

Introduction Innovation is crucial for companies who have to react to constantly changing markets. Several national and European research institutes stress the importance of developing innovation for small and medium size enterprises (SMEs). This was a trigger to design a minor on strategic innovation …