In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

The purpose of this thesis is to analyze the consumer awareness of Anthurium cut flower in Being market and provide the recommendations for problem owner (Qing Yan Spring Horticulture Co.) to increase the sales rate in Being market.

DECS is an international subsidiary of Douwe Egberts Master Blenders 1753 that provides complete coffee supply to its customers in the Out-of-Home market. It is headquartered in the Netherlands and has production facilities/sales offices in other countries of which one is located in Grimbergen, Belgium …

This thesis will result in recommendations on how Propell could change their marketing strategy to acquire 1,000 new subscribers to the Propell-app. The recommendations are based on desk research, qualitative research and quantitative research. The quantitative research consisted of a questionnaire that …

This research is executed for Afrit (Pty) Ltd, which is a truck trailer manufacturer for the road transport industry mainly in South Africa. Afrit wants to increase their international activities in Southern Africa. At present, there are no other branches or sales agents outside South Africa, besides …

SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What …

This research is conducted for Fagerhult BV, a lighting firm active in the Dutch market for 40 years. The company is sales-intensive and faces difficulties finding the appropriate strategy in sales in terms of effectiveness and efficiency. The management does not have a clear view of how and where it …

Viafrica foundation was established with the aim of stimulating development through ICT. The foundation provides ICT solutions to schools in Kenya, Tanzania and Sierra Leone. Viafrica has been in operation in Africa since 2003 and has managed to equip more than 170 schools through its CLASSworks program. …

This research focuses on exit choices within SMEs. In this study, “exit choice” refers to the decision to opt for either liquidation or sale of the firm. The predictions focus on human-capital and firm-resource variables. The hypotheses are tested on a set of 158 owners of small firms, the majority of …

This report was commissioned to provide information about the current market regarding the product assortment of Energiehout Holland. As well as a market analysis and product calculations, to find out where the company stands in relation to their competitors. Discussed will be the future possibilities …