Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

Met de invoering van de Zorgverzekeringswet in 2006 heeft de overheid getracht kostenefficiënte en kwalitatief hoogstaande zorg te stimuleren. De Overheid probeert dit te bewerkstelligen door de zorgvrager te laten kiezen bij welke zorgaanbieder en zorgverzekeraar hij zijn product afneemt. Hierdoor zal …

This report provides a conducted research on different attributes of the Leisure guest segment of the Hampshire Hotel Fitland in Leiden. The expectations and performances are measured in terms of 29 different attributes by a questionnaire, based on the customer satisfaction model of Akbaba . Furthermore, …

This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Introduction This report presents a conducted customer satisfaction research commissioned by Holiday Inn Leiden. The contractor wanted to know whether if the expectations of the Leisure-guests relate well on the final experiences. Holiday Inn Leiden was interested to conduct a research among the group …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

Onderneming X is een groothandel die gespecialiseerd is in het exporteren van bloemen, planten en aanverwante artikelen. Binnen het Verenigd Koninkrijk vormen tuincentra en bloemisten de belangrijkste doelgroepen. Om hen te bereiken, maakt Onderneming X gebruik van een webshop. Een Engelse accountmanager …

Onderzoek naar de patienttevredenheid op de afdeling Radiologie van het Havenziekenhuis en het inzicht van de medewerkers in de behoeften en wensen van de patient