Internet on the Outstation provides a new take on the digital divide. Why do whole communities choose to go without the internet when the infrastructure for access is in place? Through an in-depth exploration of the digital practices occurring in Aboriginal households in remote central Australia, the …

Since the dawn of advertising in the Netherlands there have been much changes. Advertising has become an essential tool for any type of organization (Rakker, 2009). Nowadays, grasping the attention of an audience is becoming more and more difficult (Libbenga, 2013). Mark Jetten (2014) said “We barely …

The initial encounter between a buyer and a seller has received much attention among practitioners. The first time a buyer interacts with a seller is thought to be highly influential. The premise is that buyers form an opinion during this first encounter, or even the first minutes of this encounter. …