Sadness is now a design problem. The highs and lows of melancholy are coded into social media platforms. After all the clicking, browsing, swiping and liking, all we are left with is the flat and empty aftermath of time lost to the app. Sad by Design offers a critical analysis of the growing social media …

De inzendingen voor het Gouden Kalf Interactive beslaan dit jaar een breed en gevarieerd veld op het gebied van digital storytelling. Zo is er een Virtual Reality-installatie die zicht richt op soldaten in een stammenstrijd in Uganda en hen de leefwereld van hun vijand toont; een interactieve webdocumentaire …

Elk merk wil wel een mooie viral. Het gaat echter niet alleen om de hoeveelheid shares. De doelstelling is vaak dat content een positief effect moet hebben op bijvoorbeeld de merkevaluatie of de koopintentie van de consumenten. Maar hoe bereik je dat doel? Door het merk een integraal onderdeel te laten …

We assessed the value of screening for cognitive abnormalities in a chronically infected HIV population (N = 388) and investigated the association with clinical correlates. The mean age was 48 years (±11), the majority of the patients were male (89%), the median duration of infection was 6 years [interquartile …

Writing like Tzara is fun but we’ve left the 20th century and there is no way back. Warfare and boredom have merged on the timeline of our digital daily life. Sharing ain’t no caring. The more riots and killings, the more likes. Twitter tells us it’s yet another horrified Isis video turned viral, watched …

Presentation at Center for Higher Education Policy Studies, Universiteit Twente, Enschede. 8 oktober 2015

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

Video is everywhere. With YouTube becoming one of the biggest social media websites and the explosion of viral video, it has become a very important factor for big brands. With millions and millions of people dancing to ‘Gangnam Style’ and everyone humming ‘Dumb Ways to Die’, video really is able to …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …