Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

The growth of so-called hyperlocal media has created new challenges for research, blurring some of the classic boundaries of local journalism and traditional media. In this chapter we try to understand the role hyperlocal media have in the local media ecosystem by focusing on two European countries: …

Retailers play an important role in persuading consumers to purchase sustainable fashion (SF), but little is known about how, and why, SF retailers persuade consumers. This research aims to understand their choices for marketing and communication tactics. We interviewed 25 SF retailers about the drivers …

More and more non-Western brands and designers entering the fashion world introducing new values, narratives and aesthetics into a dominant Western Fashion discourse deeply intertwined with notions of conceptualism, modernism and postmodernism. In a moment of history where we are facing a failing fashion …

The Lectorate Theology of the CHE focusses on the interpretation and communication of ‘salvation’ within new faith communities. The goal of the Lectorate is to find new ways for contextualizing the Gospel in our secular society, through investigating theologies and processes of sense-making in emerging …

Dit praktijkgericht onderzoek focust op de schoolondersteuning binnen de naadloze flexibele leertrajecten onderwijs-welzijn (NAFT). Het resulteert in een inhoudelijk ontwerp voor het toetsingskader voor het toekomstige kwaliteitstoezicht door de inspectie. NAFT is de hervorming van de vroegere time-outprojecten, …

The setting is the intensive course Art and Sustainability Education that I teach annually as Professor in Art Education at the Estonian Academy of Arts. This time, in the autumn of 2018, I am with ten students and we have gathered for four days in Arbavere, a resort on the periphery of Lahemaa National …

This study was conducted in the context of primary teacher education. The primary teacher education program at HU University of Applied Sciences is at the start of a curriculum redesign in which assessment for learning and feedback will be emphasized. We know assessment and feedback can increase student …

Increasing attention has been paid to the ‘voice’ of people living with mild cognitive impairment (MCI) or dementia, but there is a lack of clarity about how everyday life is perceived from this insider’s perspective. This study aimed to explore the everyday life experiences, challenges and facilitators …

Background: Self-management support is considered an important component in the physiotherapeutic treatment of people with chronic low back pain. The stratified blended physiotherapy intervention e-Exercise Low Back Pain is an example of a self-management intervention. More insight may contribute to …