Recently several attempts were undertaken to unite the field of metaphor studies, trying to reconcile the conceptual/cognition and linguistic/discourse approaches to metaphor (Hampe, 2017b). The dynamic view of metaphor espoused by amongst others Gibbs (2017a) as a way to unify the field of metaphor …

The urgency for developing a circular economy is growing, and more and more companies and organisations are concerned with the importance of adapting their business to fit a changing economy. However, many analyses on the circular economy are still rather abstract and there is a lack of understanding …

Exploring the politics of networks through and beyond social media Organized networks are an alternative to the social media logic of weak links and their secretive economy of data mining. They put an end to freestyle friends, seeking forms of empowerment beyond the brief moment of joyful networking. …

Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing …

Performance opportunities for classical musicians seem to be declining. Nevertheless, the growth of creative industries is larger than that of the economy. Current emphasis is more on touring, Internet, and non-live performance. Financial viability depends on advertising, social media, merchandising, …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

Rise of creative industries. Recognition of the importance of the creative industries is one of the notable developments of the fi rst 14 years of the twenty-fi rst century. The realisation has struck that, as the industrial share of the world economy dwindles, other forms of business are gaining in …

Designing a country. Creative Industries in the Netherlands

Redesigning business: networks in the creative economy

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …