The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

The developments in city logistics are leading to an increasing number of smaller, time-sensitive deliveries. The parcel market has consistently grown over the past decade, with emerging business models such as ship-from-store (both B2C and B2B) and quick commerce. Moreover, companies are increasingly …

Amidst escalating environmental and social challenges, this study explores regenerative business models’ definition and characteristics. While sustainable models have made considerable strides in research, policy, and practice, the advent of regenerative business models offers a progressive leap forward. …

The rapid growth of FinTech (financial technology) companies has brought significant transformation in the global financial landscape (Electronic Transactions Association (ETA), 2021). This disruption is intensifying after the COVID-19 pandemic (International Monetary Fund (IMF), 2022). The decentralized …

The Dutch food and agricultural market has been focusing on producing efficiently and effectively with the aim of cost minimization and profit maximizing. In addition to positive developments (higher efficiency and more effective production), this market system has created negative impact for nature, …

Abstract Aureobasidium is omnipresent and can be isolated from air, water bodies, soil, wood, and other plant materials, as well as inorganic materials such as rocks and marble. A total of 32 species of this fungal genus have been identified at the level of DNA, of which Aureobasidium pullulans is best …

The SDG Barometer monitors the extent to which organizations in the Netherlands are aware of, adopt and implement the UN Sustainable Development Goals and integrate them into their strategies. This Dashboard is meant to provide open access to the survey results in an interactive way, so that students, …

Planning the whole visit, including logistics and thematic agenda of meetings with different organisations within the H2 ecosystem in the Northern Netherlands during the 2 day study visit.

The contemporary use of resources in the ‘take-make-waste’ economy accounts for 70% of global greenhouse gas emissions, demonstrating unsustainable patterns of consumption and production. Therefore, the status quo of business operations needs to be changed. This study aims to find out how a circular …