This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Background People from lower and middle socioeconomic classes and vulnerable populations are among the worst affected by the COVID-19 pandemic, thus exacerbating disparities and the digital divide. Objective To draw a portrait of e-services as a digital approach to support digital health literacy in …

Extensive research has explored the role of perfectionism in individuals (Hewitt & Flett, 1991; Mackinnon & Sherry, 2012). Perfectionism is considered as a stable personality trait that is characterized by “high standards of performance which are accompanied by tendencies for overly critical evaluations …

The design of health game rewards for preadolescents Videogames are a promising strategy for child health interventions, but their impact can vary depending on the game mechanics used. This study investigated achievement-based ‘rewards’ and their design among preadolescents (8-12 years) to assess their …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

When should a surveillance system that is used in preventive policing sacrifice the privacy of citizens to prevent criminality? What should be the impact of individual moral expectations when a social media platform designs an algorithm? To what degree can we use technology-driven deception in dementia …

This paper conducted a preliminary study of reviewing and exploring bias strategies using a framework of a different discipline: change management. The hypothesis here is: If the major problem of implicit bias strategies is that they do not translate into actual changes in behaviors, then it could be …

Purpose Social media have become a key part of placemaking. Placemaking revolves around collaboration between multiple stakeholders, which requires ongoing two-way communication between local government and citizens. Although social media offer promising tools for local governments and public professionals …

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …