Optimising Nokia's marketing approach based on consumer behaviour
José Hoogland (Student); P.M. Koelemij (Begeleider)
Evoking excellence with special undergraduate programmes
Drayer, Lyndsay; Moeller, Julia
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
Bart P. Vader (Student); P.J.M. Hanssen (Begeleider)
The use of metaphors in organizational theory; the case of social capital
Daan Andriessen (Lector)