This paper presents a Decision Support System (DSS) that helps companies with corporate reputation (CR) estimates of their respective brands by collecting provided feedbacks on their products and services and deriving state-of-the-art key performance indicators. A Sentiment Analysis Engine (SAE) is at …

The 21st century’s rapidly compounding crises – from climate and ecological breakdown to extreme social inequities of power and opportunity – make it irrefutably clear that the global economic system must be transformed if humanity and the rest of life on Earth are to thrive. Doughnut Economics provides …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

BACKGROUND: Global migration has increased in the past century, and aging in a foreign country is relevant to the Chinese diaspora. OBJECTIVE: With regard to migration, this study focuses on the places of aging as the context of older Chinese adults. This study aimed to describe the general health and …

Buildings need to be carefully operated and maintained for optimum health, comfort, energy performance, and utility costs. The increasing use of Machine Learning combined with Big Data in the building services sector has shown the potential to bring energy efficiency and cost-effectiveness. Therefore, …

Study level/applicability Teaching formats for both BA/MA students and MBA/PhD students in sustainable entrepreneurship and strategic management are offered in the teaching notes. Subject area This case juxtaposes the company’s core values of gender equality, sustainability and inclusivity, with the …

Inclusive labour contributes to the individual human need to realize a meaningful socially integrated existence. However, we are quite lost on what that could/should look like, if it is to be sustainable for both us and our planet! As impossible as it may be, the formulation of needs on a global level, …