The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

Bachelorthesis Alexa Lemberg & Hille Schröder Zuyd Hogeschool Samenvatting Deze bachelorthesis beschrijft een vertalingsprocedure van een Nederlandse COPD assessment naar het Duits. Na aanleiding van dit werd een hanteerbaarheidsonderzoek uitgevoerd bij een steekproef COPD patiënten. Aanleiding: COPD …

This report presents a detailed analysis of the German market concerning bakeries as well as a detailed recommendation to Bakker Bart on whether they should enter the German market. This research evolved from five years of experience as a floor manager at the store Bakker Bart in Gouda. As a European …

Er is een aantal strategieën bekend om het knie adductie moment (KAM) van knie artrosepatiënten te verkleinen. De doelstelling van dit onderzoek was het onderzoek of er een verschil in het KAM tussen gezonde proefpersonen en knie artrosepatiënten te vinden is, tevens is er gekeken naar de invloed van …

This report provides an analysis and evaluation of the current and prospective effects of the EU – Korean Free Trade Agreement on Romanian companies. This analysis consists in evaluating the implementation of the Free Trade Agreement, the issues it has encountered and the change in trade. The research …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …