Vietnam, a country with great opportunities in the alcohol industry, especially in the wine sector, is developing; and Vietnamese attitudes are changing. The industry has the possibility of participating in social development now and in the future. However, the wine industry has some issues and firstly …

The promotor was Prof. Erik Jan Hultink and copromotors Dr Ellis van den Hende en Dr R. van der Lugt. The title of this dissertation is Armchair travelling the innovation journey. ‘Armchair travelling’ is an expression for travelling to another place, in the comfort of one’s own place. ‘The innovation …

Prefaces are always written in the end, perhaps because only in the end one knows how to start, or should have started. These a-chronic and a-synchronic starting words are meant to charm the reader into an investigating journey that has already ended; it is an act of seduction where promises are made …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

SAMENVATTING We gaan allemaal dood. Een feit waar iedereen zich ergens bewust van is. We denken allemaal dat een ander daar eerder mee te maken krijgt dan wij. Als jongvolwassene staat de dood normaal heel ver van je vandaan. Maar wat als een van je ouders ziek wordt? Sterker nog, wat als deze ouder …

Analysis of, and reaction to, Dutch trendwatcher Lidewij Edelkoort's remark that fashion is dead and fashion schools are to blame.

A Chinese colleague of mine said to me the other day: “You’re an old man!” I was really hurt by this remark, because first of all do I not feel old and secondly, there are things that I would definitively not like to hear from a young woman. My colleague on her part probably wondered why my reaction …