QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

QUOTE “‘Resculpted by Peter Do’ is about seeing masculinity from different angles. Unlike a flat painting, a sculpture from its volumetric nature and relation to space could never be limited to a single point of view. Rather than seeing masculinity from a single-point perspective, ‘Resculpted’ places …

This chapter examines how the Berlin neighborhood of eastern Kreuzberg attained its mythical image as a youth culture neighborhood. It combines theories of myth-making and canonization with the concept of preference construction, thereby developing new tools to assess how certain ideas and images (e.g. …

ADHD en reïficatie Dit proefschrift begint met een quote van de 11-jarige Sylvia, die denkt: “ADHD is net als kanker (…) maar je gaat er niet dood aan”. ADHD is zeker geen ziekte als kanker, maar een concept uit de Diagnostic and Statistical Manual (DSM), waarvan momenteel de 5e editie uit is. De DSM-5 …

I was somewhat surprized with the fog in Groningen upon my arrival. This is not the fog that covers the beautiful landscapes of the northern Netherlands in the evening and in the early morning. No… It is the fog that obscures the real aspects of the earthquake problem in the region and is crystallised …

The realm of strategy, to quote Lawrence Freedman, is one of bargaining and persuasion as well as threats and pressure, psychological as well as physical effects, and words as well as deeds. This is why strategy is the central political art. It is about getting more out of a situation than the starting …

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

Writing expressive dialogues can be used to assist individuals in developing their career identities – that is: stories that are needed to help people position themselves in relation to the current labour market. Writing expressive dialogues entails having written conversations with various parts of …

De huidige samenleving mist een stukje betovering. Sprookjes, mythen, legenden, alles wordt gerationaliseerd. Overdreven gezegd wordt deze maatschappij gekenmerkt door individualisering en oppervlakkigheid. We kunnen naar mijn mening dus wel wat meer verbondenheid en verdieping gebruiken. In het christendom …