Video game designers iteratively improve player experience by play testing game software and adjusting its design. Deciding how to improve gameplay is difficult and time-consuming because designers lack an effective means for exploring decision alternatives and modifying a game’s mechanics. We aim to …

Pressure at play: measuring player approach and avoidance through the keyboard.With the increased adoption of real-time objective measurements of player experience, advances have been made in characterising the dynamically changing aspects of the player experience during gameplay itself. A direct coupling …

With the increased adoption of real-time objective measurements of player experience, advances have been made in characterising the dynamically changing aspects of the player experience during gameplay itself. A direct coupling to player action, however, is not without challenges. Many physiological …

This research is about the effect of story on player experience; it aimed to explore the difference between gameplay and story in a player’s experience and strived to measure it. The main problem for this research was one of knowledge; does story affect the player experience? Game creators often wonder …

Presentation at seminar for the Institute for Management Research of the Radboud University Nijmegen.The development of serious games is becoming an ever increasing part of the game industries. Following the success of entertainment games concepts of motivation, and the psychology behind human behavior …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

Player behavioural modelling has grown from a means to improve the playing strength of computer programs that play classic games (e.g., chess), to a means for impacting the player experience and satisfaction in video games, as well as in cross-domain applications such as interactive storytelling. In …

This paper investigates strategies to generate levels for action-adventure games. For this genre, level design is more critical than for rule-driven genres such as simulation or rogue-like role-playing games, for which procedural level generation has been successful in the past. The approach outlined …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …