Although Grodzka Island is located in the heart of the city, many citizens of Szczecin have forgotten this piece of land. The island is surrounded by a very strong historical context of the popular cultural centre and an upcoming new hotspot in the city: the post-industrial harbour. Today, the city of …

‘Lifelong learning is the ongoing, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons’, zo leert ons een ’white paper’ dat door het department of Education and Science te Dublin in het jaar 2000 gepubliceerd werd en waar regelmatig naar verwezen wordt door …

The aim of this study was to develop a valid instrument to measure student nurses’ perceptions of community care (SCOPE). DeVellis’ staged model for instrument development and validation was used. Scale construction of SCOPE was based on existing literature. Evaluation of its psychometric properties …

Teacher research is expected to bridge the gap between educational research and educational practice on the one hand and to improve the quality of education on the other hand. The impact of teacher research on school development is however limited. One of the reasons may be the lack of professional space …

The research is conducted for Nissan Nederland. Since 2017, this company has changed their method of targets engagement. The goal of this change is dividing the method of targets of two car branches of Nissan Nederland, the private market versus the fleet market. The result of this change should help …

International business has become highly important. However, women entrepreneurs are less involved in international business than men. Therefore, this research was conducted for the women’s network and the department of international economic affairs of VNO-NCW / MKB-Nederland to provide an answer to …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

We set out to bring into being a Creative Methods issue to inform and support researchers, practitioners, educators, and those they serve. We did so with what William Blake called “a firm persuasion” (Whyte, 2001, p. 3), and in the process of expanding the vidence-base for creative methods in guidance …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …