As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

The Internet offers many opportunities to provide parenting support. An overview of empirical studies in this domain is lacking, and little is known about the design of web based parenting resources and their evaluations, raising questions about its position in the context of parenting intervention programs. …

The integrated use of technologies in learning in formal education and training in The Netherlands is far from realized, and there is still a long way to go to reach that goal. But what are the views of students and early career teachers about learning with technologies? This chapter focuses on Dutch …

This study aims to contribute to an emerging literature that seeks to understand how identity markers on social networking sites (SNSs) shape interpersonal impressions, and particularly the boundaries that SNSs present for articulating unconstrained “hoped-for possible selves.” An experiment employing …

One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …

Steeds meer ouderen lijken te worstelen met de integratie van twee aparte werelden, de echte en de virtuele, want zij zien de voordelen van nieuwe communicatiemiddelen en willen de aansluiting met de moderne wereld niet missen. Hedendaagse jongeren staan anders in het leven: voor hen is er maar één wereld. …