Nudging – het stimuleren van duurzaam consumentengedrag in de context van duurzame mode
Elise van der Laan (Lid Lectoraat); Brigitte Mulder (Onderzoeker); Agnes Evangelista (Onderzoeker); K.A. (Kim) Poldner (Lector)
Retailers, zet je personeel in als duurzame influencers
Elise van der Laan (Lid Lectoraat); K.A. (Kim) Poldner (Lector)
De toekomst van duurzame mode bij mkb multi-brand retailers
Shashi Roopram (Lid Lectoraat); K.A. (Kim) Poldner (Lector)
Knowledge Building as new perspective for education
Jong, F.P.C.M. de (Lector); Cacciamani, S.
In hoeverre kan de implementatie van augmented reality (AR) fysieke multibrand stores onderscheiden van andere typen moderetailers en hiermee de klantervaring verbeteren?
Nieuwenweg, Maartje (Student); Smit, Joop; Hera, Ligia
How can we activate consumers to limit their microplastic pollution from fashion?
Heeswijk, Guusje (Student); Kandackappalli , Harsha Ramesh; Koeleman, Chris
The Impact of Social Media on Consumers’ Identity-Formation Processes
Almeida Betancor, Carla (Student); von Maltzahn, Constantin; Mossinkoff, Marco
Embrace the sustainable future
Ma'arij, Zawfira (Student); Smit, Joop; Hera, Ligia
Unlocking the Path to Sustainability- Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain
van Leyen, Bensimon (Student); Schellens, Sander; Moonilal, Merunisha
Exploring the Viability of Metaverse Shopping Experiences in Creating Emotional Connections and Driving Purchases on Luxury E-Commerce Platforms
Heyer, Lisa (Student); Schellens, Sander; Mathura-Meghani, Mausam