The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …

This qualitative study explores perspectives towards motherhood of young Millennial women for preconception care purposes. The findings highlight the specific views that Millennial women have of motherhood: Mental mood boards portray both realistic and idealistic images of childbearing and motherhood. …

This thesis focuses on the millennial generation and their choice of restaurants in the city of Leiden, The Netherlands. It is vital for restaurants to understand the needs and demands of this demographic group since it will be the second largest demographic group. The objective of this research was …

Maintaining the Millennial workforce level is continually one of the most significant challenges facing the service industry in Belgium. The same issue applies to the Erasmus Center Assocation Sans But Lucratif, also known as Erasmus Center ASBL, which is active in the education service sector. In short, …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …