QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

Ever since, the recognition of the causality between earthquakes in the Northern part of the Netherlands, more specific the Region Groningen, gas production and the ensuing damage to houses and buildings in that area, society faces big challenges in policy-making. Not in the least because the above-mentioned …

This paper analyses co-creation in urban living labs through a multi-level network perspective on system innovation. We draw on the case House of Skills, a large, multi-stakeholder living lab aimed at developing a ‘skills-based’ approach towards labour market innovation within the Amsterdam Metropolitan …

The motive of this research is to provide YourSurprise with relevant information in order to create an effective influencer marketing strategy that support the long-term goals of the organization as a whole. YourSurprise and its employees have experienced that maintaining growth does not come as easy …

Abstract The automotive market shows rapid, sometimes disruptive innovations. Curriculum innovation in the professional higher education, such as the HAN Automotive Institute, could be an adequate response to changing labour market requirements. Most research done on the cooperation between professional …

As part of the growing interest in cities to address persistent sustainability issues in society, ‘smart cities’ have increasingly become a ubiquitous phenomenon globally. For multinational enterprises (MNEs), this has provided opportunities to develop and market technological innovations to facilitate …

This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.

Physical activity (PA) can have a substantial benefit in the prevention, treatment andrehabilitation of (breast) cancer. Wearable devices offer possibilities to monitor PA,to provide feedback and to set targets. Although the market for PA related wearabledevices is booming, the impact of these wearables …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …