Dit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus op values.

Dit boek biedt een op theorie gebaseerde handleiding over het kiezen en het formuleren van de positionering van een merk. Het omhelst recentelijke academische inzichten op het gebied van branding, met een extra focus op values.

The rise of smart technologies has created new opportunities to support blind and visually impaired persons (VIPs). One of the biggest problems we identified in our previous research on problems VIPs face during activities of daily life concerned the recognition of persons and their facial expressions. …

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing …

Although the data for this study were collected some time ago, the recent publication of the Erasmus Impact Study (European Commission, 2014) has made it worthwhile reflecting on results from this research to add to the body of knowledge on the impact of study abroad on the development of a young individual …

Posterpresentatie KCO conferentie 16 november 2015.

Branding of care organizations: oktober 2015.Presentatie gehouden tijdens de USE Conferentie, October 2015, A healthy working life in a healthy business.

Abstract Conferentie Understanding Small Enterprise, 21-23 october 2015, A healthy working life in a healthy business

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …