Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

The purpose of this paper is to reflect on the experiences of safety and security management students, enrolled in an undergraduate course in the Netherlands, and present quantitative data from an online survey that aimed to explore the factors that have contributed to students’ satisfaction with, and …

Since the start of the COVID-19 pandemic, organisations have drastically started to reformulate the functionalities of their offices. The trend hybrid working has caused office buildings to have considerable low occupancy rates, as employees rather perform certain tasks at home and do not feel like the …

This research analyzes and evaluates Aosenuma's current Business Development Department and gives a specific Business Process Improvement by establishing an Automated Databse System and Real-time KPI Tracking Dashboard. As a framework, the approach employs Mixed Method Research and the Phase Consultancy …

Sensing technology is increasingly used to collect data about the workplace to provide insights into building performance and work activities. While such systems provide meaningful insights, they are a ’black box’ in nature considering people as passive data subjects with no input into the sensing and …

Promoting healthy and active lifestyles is an important objective for many governing agencies. The design of active urban environments can be an effective tool to encourage more active behaviors and water features can attract people, improving their experience of the urban space. To explore the potential …

Behaviour Change Support Systems (BCSS), already running for the 10th time at Persuasive Technology, is a workshop that builds around the concept of systems that are specifically designed to help and support behaviour change in individuals or groups. The highly multi-disciplinary nature of designing …

The evolution of digital media has fostered the emergence of new and adapted forms of storytelling. Journalism combines classic narrative resources with technology and interactive strategies to inform, explain and represent reality. After an initial stage of adaptation and experimentation, it is necessary …

The current Covid-19 pandemic has underlined the importance of urban public spaces in achieving health and social well-being (Dobson, 2021; Poortinga et al., 2021), prompting policymakers and urban planners to rethink their approach to the design of these spaces. They now propagate adapting urban public …

This demo is the first outcome of the research project VR for Diversity. The theoretical backgrounds for the project are shortly discussed and the concept for Amelia’s Dream is presented. Amelia’s Dream is a VR experience that is filmed using volumetric video capture technology, in which a young woman …