Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Over the past decades, many targeted policy strategies for countering violent extremism (CVE) have shown all kinds of weaknesses and side effects, especially for already marginalised citizens. Awareness of these serious downsides led to a whole branch of more generic social strategies aimed at prevention …

This chapter presents Critical Policy Discourse Analysis (CPDA) which merges critical discourse analysis (CDA) with critical policy studies (CPS). CPDA engages with a discursive analysis of a policy problem, generally drawing on critical discourse analysis for its methodology, in this case Text Oriented …

We propose aesthetic engagement as a valuable construct for organisation studies to advance its contribution to organising for sustainability. Aesthetic engagement is defined as a set of material practices that re-engage humans and systems to trigger and accelerate transitions towards regenerative futures. …

Deze handleiding is bedoeld om gebruikers van de MOBAK-app (Nolles et al., 2023) te helpen bij het gebruik van de app en waarop ze moeten letten bij het gebruik ervan.» [5] → zie de bibliografie in het document voor citaten → English Version: 10.5281/zenodo.10691652 → German Version: 10.5281/zenodo.10691709 …

This chapter explores issues encountered by beginning CLIL teachers in making sense of and applying guidelines aimed at teachers when designing learning experiences for CLIL. After summarising current guidelines, the authors draw on Coyle et al.’s (2010) 4Cs model, an additional C for collaboration and …

This chapter calls for greater scholarly attention to business association initiatives in international corporate social responsibility (CSR) governance. Economic globalization has led to the proliferation of private governance initiatives created to address social and environmental issues. Most existing …

This chapter will focus on the deep evolutionary history of the cognitive capacities underlying linguistic iconicity. The complex capacity for linguistic iconicity has roots in a more general cross-modal ability present throughout the animal kingdom, cross-modal transfer. Cross-modal transfer is the …

Communication that fosters collective action is considered a key driver of transformational change. This study explores the role that cooperatives could play in transforming the current unsustainable food system toward sustainability. The focal point of the study is how communication processes of nonprofit …

This chapter applies the theory of symbolic interactionism to present the qualitative analysis of 51 sentencing decisions in domestic violence homicide cases processed in Polish courts. It is argued in this chapter that sentencing, like any other human action, is subject to interpretations at the hands …