This report contains market research, an internal/external analysis, distribution analysis and a marketing mix for the company Allergan and its product Latisse eyelash enhancer. Allergan is a specialty pharmaceutical company specialized in the development of products with aesthetical and medical solutions. …

Purpose – purpose of this article is to report about the progress of the development of a method that makes sense of knowledge productivity, in order to be able to give direction to knowledge management initiatives. Methodology/approach – the development and testing of the method is based on the paradigm …

The sources of productivity have always been the main subject of economic debate because they are the main determinants of profitability and competitiveness. In order to improve productivity we should be able to identify the sources of productivity. This article presents a method for measuring the sources …