This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The research client Botanic Sanctuary Antwerp (hereafter: botanic), a five-star superior hotel, commissioned a research to determine ways of implementing sustainable practices in the Meeting & Events (M&E) department, whilst maintaining superior quality.The research, using the Design-Based Research (DBR) …

The focus of this research is to optimize the bio-concrete mixture design containing natural plant-based fibres as well as to investigate and describe the properties of the developed materials. The main goal of the project is to produce a bio-concrete design that is sufficient to be used as an insulation …

Computational thinking (CT) skills are crucial for every modern profession in which large amounts of data are processed. In K-12 curricula, CT skills are often taught in separate programming courses. However, without specific instructions, CT skills are not automatically transferred to other domains …

This research aims to explore the phenomenon from a qualitative perspective. Following the design-based research cycle, this research aims to explore and uncover ‘How stigma influences working mothers in General Manager positions?’. To achieve this, ten semi-structured interviews with ten female General …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

Students’ health profession education includes learning at the workplace through placements. For students, participating in daily work activities in interaction with supervisors, co-workers and peers is a valuable practice to learn the expertise that is needed to become a health care professional. To …

To promote student writing development, integrated approaches such as genre-based writing instruction (GBWI) are advocated in tertiary education. However, most subject lecturers are not used to centralise writing in their subjects as they focus on content teaching. Capitalising on teacher learning within …

While smart maintenance is gaining popularity in professional engineering and construction management practice, little is known about the dimensions of its maturity. It is assumed that the complex networked environment of maintenance and the rise of data-driven methodologies require a different perspective …