Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict …

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

The purpose of this report is to document research conducted at The Hague University of Applied Sciences, commissioned by The Hague’s International Affairs Department, on the topic of the Bethel’s church asylum of the Tamrazyan family in The Hague. The specific case of the Tamrazyan family, who found …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …

The thesis report comprises of the regional profile development of the Ruwenzori region. A branding strategy has been incorporated in order to identify and shape the current image and identity of the western region of Uganda. 

Writer and researcher Florian Cramer shares some of his research into little known factors influencing the rise of the alt-right - a segment of right-wing ideologies presented as an alternative to mainstream conservatism in the US. His presentation maps the emergence of this large white supremacist subculture, …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …