Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

HaloSoundCast is een nieuw bedrijf. Het bedrijf is opgericht naar aanleiding van de mogelijkheden die gecreëerd worden door de verschuiving van fysieke winkels naar online. Door middel van een directionele speaker wil HaloSoundCast de beleving, service en informatievoorziening op een fysieke locatie …

Ningbo United Products wants to expand its line of business from solely business to business to a company that also has a business to consumer branch. They found a product, the foldable solar panel, that they want to do that with. The purpose of this report is to find out the market potential for the …

This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

1e alinea column: Sociale media dwingen bedrijven zichzelf als ecosysteem te zien, binnen=buiten, en daarmee de buitenkant met de binnenkant van een onderneming te verbinden. Ze zetten bedrijven, maar ook zorg-en onderwijsinstellingen, achterstevoren, binnenstebuiten en ondersteboven, versnellen de beweging …

The Internet is changing the way we organize work. It is shifting the requirements for what we call the “schedule push” and the hierarchical organization that it implies, and therefore it is removing the type of control that is conventionally used to match resources to tasks, and customer demand to supplies …

In this article, van der Reep argues the need for a new architectural priciple when desgining software systems. The Internet and its capacity to provide social media technology is creating a new P2P networked economy. An economy based around people working together and which will have a major impact …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …