One of the well-known advantages of working in intelligence is that you can have the undivided attention of your audience during a presentation, as they have left their personal devices in a locker. For teachers, getting students’ attention can sometimes be quite a challenge. In this regard, the added …

Thorough understanding of how “outside the box” ideas in the newsroom can be triggered and fostered is fundamental to grasp innovation in journalism, but is still largely uncharted territory. Comprehension of its key elements would enable news organisations to reinvent themselves and improve chances …

Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

The use of sanctions is often associated with coercion and deterrence. The former implies that sanctions contribute to changing the behaviour of targets, while the latter suggests that the damage threatened by sanctions should discourage actors from embarking on certain policies. However, sanctions have …

BACKGROUND: For older adults, physical activity is vital for maintaining their health and ability to live independently. Home-based programs can help them achieve the recommended exercise frequency. An application for a tablet computer was developed to support older adults in following a personal training …

In leaving the more traditional territories of the concert performance for broader societal contexts, professional musicians increasingly devise music in closer collaboration with their audience rather than present it on a stage. Although the interest for such forms of devising co-creative musicking …

In recent years, the use of visualizations or infographics in the news has become increasingly popular. We know, however, surprisingly little about how news consumers use and appreciate news visualizations. We apply a mixed-method approach to answer these two questions. First, we conduct an eye-tracking …

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

This dissertation handles the discursive production of security. In particular, it looks at the securitisation of terrorism, placing terrorism as a topic in a space of extreme action. The treatment of terrorism by key members of the discursive process contributes to a gap between the objective reality …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …