This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

‘Hel Peninsula’, a 34 km long narrow strip of land at the Polish coastline, is an artistry of nature that until the 18th century was an archipelago of islands. Kuznica is a special place in this microcosm. as the lowest located fishermen settlement. This touristic paradise, that will drown below the …

Introduction The growing availability of data offers plenty of opportunities for data-driven innovation of business models. This certainly applies to interactive media companies. Interactive media companies are engaged in the development, provisioning, and exploitation of interactive media services and …

The growing availability of data offers plenty of opportunities for data driven innovation of business models for SMEs like interactive media companies. However, SMEs lack the knowledge and processes to translate data into attractive propositions and design viable data-driven business models. In this …

Background: Running has become one of the most popular sports and has proven benefits for public health. Policy makers are increasingly aware that attractively designed public spaces may promote running. However, little is known about what makes a running environment attractive and restorative for runners …

Occasion – The Hanze University and Diponegoro University started a collaboration in 2015, focusing on community health centre ‘Pudak Payung’. It became clear that there is a need for knowledge and experience, relating to health promotion, which focuses on non-communicable diseases (NCD’s) in the community …

Mixed reality applications can enrich museum exhibits and make them more attractive to an audience of adolescents. However, in the design of such applications, we face a myriad of possibilities and little guidance on how to choose between (early) alternatives. In this paper, we explore the notion of …

Technological developments have a major impact on how we live, work and learn together. Several authors refer to a fourth revolution in which robots and other intelligent systems take over an increasing number of the current (routine) tasks carried out by humans (Brynjolfsson & McAfee, 2014; Est et al., …

Purpose The purpose of this paper is to gain insight into the reasons why most Tanzanian graduates do not consider entrepreneurship as an attractive career option despite dire labor market conditions, while a small number of them are able to benefit from local opportunities. Design/methodology/approach …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …