Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

Indonesian Students Association in The Netherlands, PPI Belanda, is an independent organisation, which was established in 1922 by Indonesian youths who studied in The Netherlands. This organisation is made to be of service as a medium for all Indonesian students' needs as well as to give contribution …