Graduation report
Bogdanova, DP (Dzhulia) (Student)
Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
Tony’s Chocolonely’s mission to raise awareness about child labour
Isabelle M. Bedijn (Student); Steven Asei-Dantoni (Begeleider)
How can DIYS Soap improve its brand awareness in the Netherlands?
Midori Ueda (Student); Steven Asei-Dantoni (Begeleider)
Implementing effective influencer marketing
Rowan van den Bosch (Student); Joeri Hoek (Begeleider); C. van der Wel (Begeleider); Frank Peeters (Begeleider)
Green-washing or best case practices?
H.N. (Helen) Kopnina (Lid Lectoraat)
Verheffing of verstoring? : effecten stimuleringsmaatregelen audiovisuele productie in Nederland
S. Maltha; T. Groot Beumer; F. Bongers; M. Hanswijk; P.W.M. Rutten; M. Vlaanderen; M. Gielen; S. Huberts
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
L.M. Willemsen (Lector); K. Mazerant-Dubois (Onderzoeker); Anne-Lise Kamphuis; Gerrita van der Veen
The importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands
Emy Kartomo (Student); E.J. van Weperen