Generation Z (Gen Z) will account for a growing proportion of the global workforce in the coming years. Therefore, it is vitally important to understand this generation’s unique perspectives and preferences regarding work. This exploratory study examines the prioritisation and desirability of Gen Z work …

In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that …

Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world …

Inter-organizational arrangements that aim to address social and environmental “grand challenges” often take the form of multi-stakeholder initiatives (MSIs) (also cross-sector partnerships or collaborations). Grand challenges -- problems characterized by knowledge uncertainty, dynamic complexity and …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

During the past two decades the implementation and adoption of information technology has rapidly increased. As a consequence the way businesses operate has changed dramatically. For example, the amount of data has grown exponentially. Companies are looking for ways to use this data to add value to their …

To improve retention rate of factual knowledge for health students we set out to design a game which challenges students to continue testing themselves during their studies. Since we intend for them to play this game for at least two years, we had two major challenges to overcome. Firstly, how can students …

This research aimed to find out how the Netherlands and the UAE can collaborate on seaweed production by using the Dubai Expo to bring both parties together. Seaweed brings a green solution towards the Food Security index pressures felt in the UAE now. These pressures are; water availability, oceans …

The European market represents, for Moringa Orchard created by Mr Siamak Tagari in the East of The Gambia, an exceptional opportunity to reach more consumers. In anticipation, MO is currently expanding its production with a view to selling more in France, Germany, the Netherlands and the United Kingdom …