In this whitepaper (available in Dutch and English) some practical tips for sensory and consumer research during product development are provided.

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …

INTRODUCTION: The scored Patient-Generated Subjective Global Assessment (PG-SGA©) is a validated tool for the screening, assessment and monitoring of malnutrition, and triaging of interventions. It contains a patient-generated component and a healthcare professional (HCP)-generated component. AIM: To …

Purpose All entrepreneurs interact simultaneously with multiple entrepreneurial contexts throughout their entrepreneurial journey. This conceptual paper has two central aims: (1) it synthesises the current literature on gender and entrepreneurship, and (2) it increases our understanding of how gender …

Research Problem: Teaching composition has evolved from focusing on traditional craftsmanship to a more open approach. The shift in teaching methodology emphasises developing personal musical language alongside technical skills, challenging the traditional notion of mastering specific techniques first. …

The developments in city logistics are leading to an increasing number of smaller, time-sensitive deliveries. The parcel market has consistently grown over the past decade, with emerging business models such as ship-from-store (both B2C and B2B) and quick commerce. Moreover, companies are increasingly …

Purpose The concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking …

NarcoView aims to improve finding narcotic waste dumpsites by utilizing a methodology that reduces reliance on current reporting methods. The project faces challenges in data- and main question is: How does the NarcoView project ensure secure handling of data used on the platform and customize …

Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

Evidence-based research (EBR) is the systematic and transparent use of prior research to inform a new study so that it answers questions that matter in a valid, efficient, and accessible manner. This study surveyed experts about existing (e.g., citation analysis) and new methods for monitoring EBR and …