Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Amaidi is an organization located in the south of India that focus on placing volunteers from, mainly Europe, in projects of Indian partners. Many volunteers come to India with wrong expectations about work, culture, accommodation and the contribution that they can make. That is why I have done research …