The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

When it comes to shopping and spending time in the city, much of the traditional offering has made place for something new, usually more expensive: coffee bars like Starbucks with a wide range of cafés and lattes; bakery stores with a big choice of luxury croissants, sourdough, gluten free or spelt bread; …

In 2014, the Dutch government agreed with the food sector to lower salt, sugar, saturated fat and energy in foods. To reformulate, an integrated approach of four disciplines (Nutrition & Health, Food Technology, Legislation, and Consumer Perspectives) is important for food companies (Framework for Reformulation). …

Introduction This report is written for Personal Sports Club. This report will gain more insight into the customer satisfaction for Personal Sports Club. At this moment in time, Personal Sports Club has little to no insight in their customer satisfaction. That is why this research was needed. Background …

We get into an Uber car, and the driver passes by the Kremlin walls, guided by GPS. At the end of the ride, the bill turns out to be three times as expensive than usual. What is the matter? We check the route, and the screen shows that we travelled to an airport outside of Moscow. Impossible. We look …

The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

Developing a research approach from Amsterdam Zuidoost. We are committed to using our presence in the area to contribute a) continuing promoting interest in, and acquiring knowledge of, Zuidoost; b) respecting and embracing its versatility and c) eliminating barriers in its layout. In all three elements, …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

The Palace hotel Zandvoort is a 4-star hotel situated at the boulevard of Zandvoort which is one of the most popular beaches in the Netherlands. The main problem for the Palace hotel are the bad online reviews. The purpose is to investigate what people are expecting from the Palace hotel. The main …