World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

The primary purpose of this chapter is to provide insights into the body of scholarly literature on the question of magazines and sustainability—in both production and editorial content. This chapter will also discuss production-side issues for business decision-making and policy, as well as editorial-side, …

This article will explore the Cradle to Cradle (C2C) framework for urban environments, focusing on the perception, utilization and maintenance of parks. The case study explores the perception of urban flora and the value of greenery in everyday life in The Netherlands. The reflection section addresses …

Recently environmental education (EE) literature has been supportive of pluralistic rather than goal-oriented learning. Researchers argue that sustainability is not fixed but socially constructed and that sustainability issues should not be represented as indisputable targets. Countering this trend in …

The World Hunt: An Environmental History of the Commodification of Animals is written by John F. Richards, a ‘pioneer in environmental history’ as J. R. McNeill calls him in his introduction to the volume. This introduction explains how this unique yet not always easily accessible text exploring the …

This article examines two areas of tension within environmental ethics literature and relates them to the case study of the animal representation in the Dutch media. On the one hand, there is a tension between those who propagate clear division between anthropocentric and non-anthropocentric views; on …

Although many publications have documented the use of complementary and alternative medicine (CAM) in children and adolescents, the recent review showed that there are only few well-controlled studies that support the efficacy of CAM in the treatment and clinical improvement of children with asthma. …