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The delicate interface between management accounting and marketing management

van Helden, Jan; Alsem, Karel Jan (Marketing And Entrepreneurship)

This paper explores the delicate interface between management accounting and marketing management. Based on the scope of their mutual relationship, a distinction is made between two types of interfaces: informing and integrating. Whereas the traditional management accounting domains, such as budgetary …

2016-06-28AlgemeenArtikel

Customer Relationship Management.

Jordi de Looff (Begeleider); Donna Hijner (Student); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

2013-06-28ICT & MediaBachelor

Keihard doorbijten in Amsterdam en een beetje in Eindhoven

Wim den Dekker (Student); Ralf Blokland (Student); Mieke Bos (Begeleider)

Ideas for brands

2010-06ICT & MediaBachelor

Vorige Volgende

The delicate interface between management accounting and marketing management

Customer Relationship Management.

Keihard doorbijten in Amsterdam en een beetje in Eindhoven

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